SEO technical interview questions and answers help candidates preparing for digital marketing, SEO executive, and content marketing roles. SEO is essential for improving website visibility, ranking, and organic traffic, which is why companies test knowledge of on-page SEO, off-page SEO, technical SEO, keywords, backlinks, algorithms, and tools like Google Analytics and Search Console. Companies such as TCS, Infosys, Wipro, Capgemini, and Accenture sometimes hire SEO specialists and include SEO-related questions in interviews. This guide includes commonly asked SEO questions with answers to help freshers and professionals prepare effectively. You can also download SEO interview PDFs and practice mock tests for better results.
Showing 10 of 50 questions
21. What does URL stand for?
URL stands for Uniform Resource Locator. It is the address of a web page or document on the www.
22. What is White Hat SEO?
The list of methods which are following Google?s guidelines are called White Hat SEO.
23. What is Black Hat SEO?
Black Hat SEO is a process of trying to manipulate search engine algorithms to improve the search engine ranking. The list of methods which are not following Google?s guidelines are called Black Hat SEO.
24. What are the black hat SEO practices to avoid?
The following are the list of black hat SEO practices to avoid: Cloaking, keyword stuffing, link exchange, buying links, PNB, link hiding, link farming, gateway or doorway pages.
25. What is a do-follow link?
Do-follow is the default hyperlink. When search engines finds a dofollow link, it crawls the page and pass authority from one website to another. More do-follow links from high authority sites means possibility of better ranking in SERP as backlink is still an important ranking factor. Example link:Do-follow link Example
26. What is a No-follow link?
No-follow is another type of backlink where webmasters can tell search engines that not to follow the specific link.
27. What is On-Page SEO?
On-Page SEO is the list of activities performed in the website pages to increase the performance of the website in seo ranking, user experience and conversion.Primary aspects of on-page SEO:Page title, Meta descriptions, Meta tags, URL Structure, Body tags, Keyword density, Image, Internal linking.
28. What is a keyword?
Keywords are words or phrases search engine users use to find relevant content.
29. What is keyword frequency?
Keyword frequency is the number of times a specific keyword phrase appears on a web page.
30. What is Keyword Difficulty?
Keyword difficulty is a metric to define how difficult it is to rank for a specific keyword-based on its popularity and competition.