General-Marketing Questions and Answers

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Showing 10 of 49 questions
Q11
Market share refers to-
  • A Share market prices
  • B Price fluctuation in the market
  • C Share issue floated by the company
  • D Share of wallet
Answer: Option
Q12
Service Marketing is the same as-
  • A Internet marketing
  • B Telemarketing
  • C Internal Marketing
  • D Relationship Marketing
Answer: Option D
Q13
Current Accounts can be freely opened by ………… Find the incorrect answer.
  • A All NRIs
  • B All businessmen
  • C Government departments
  • D Firms and Companies
Answer: Option
Q14
Buyer Resistance can be overcome by-
  • A Cordial relation between buyer and seller
  • B Good negotiation
  • C Persuasive communication
  • D Good after sales service
Answer: Option A
Q15
Cross-selling is useful for canvassing-
  • A Current Accounts
  • B Fixed Deposit Accounts
  • C Student loans
  • D Car loans
Answer: Option
Q16
Market segmentation helps to determine-
  • A Target groups
  • B Sale price
  • C Profit levels
  • D Product life cycle
Answer: Option A
Q17
The target group for Car loans is-
  • A Auto manufacturing companies
  • B Car dealers
  • C Taxi drivers
  • D Car purchasers
Answer: Option
Q18
The best promotional tool in any marketing is-
  • A e-promotion
  • B Public Relations
  • C Viral marketing
  • D Word of mouth publicity
Answer: Option
Q19
Customisation results in-
  • A Customer exodus
  • B Customer retention
  • C Customer complaints
  • D All of these
Answer: Option B
Q20
The target group for Education Loans is-
  • A All parents
  • B All Professors
  • C All Research Scholars
  • D All Tutorial Colleges
Answer: Option

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