Marketing Aptitude MCQ Question and Answer

Marketing Aptitude MCQ Question and Answer
21. Marketing is the combined study of—
  • Buyer’s behaviour and consumer tasks
  • Product demand and Product supply
  • Brand building and Publicity
  • Sales force abilities and customer responses
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22. Effective Marketing helps in—
  • Boosting the sales
  • Boosting the purchases
  • Boosting the demand and supply
  • All of these
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23. Market size means—
  • Size of the sales teams
  • Size of the company
  • Scope for profit
  • Scope for marketing
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24.  Market share means—
  • Share Market
  • Sensex
  • Market changes
  • Market demands
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25. Direct Marketing means—
  • Face to face marketing
  • Over the counter marketing
  • Door to door marketing
  • All of these
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26. A ‘Lead’ means—
  • A buyer
  • A seller
  • Employee
  • Employer
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27. DSA means—
  • District Sales Authority
  • Direct Selling Agent
  • Distributor and Sales Agents
  • Distributor and State Agent
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28. A DSA’s main function is—
  • To boost customer contacts
  • To boost emails
  • To boost telemarketing
  • All of these
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29. A ‘Prospect’ means—
  • Company’s Prospectus
  • Company’s Memorandum of Association
  • A likely buyer
  • A likely seller
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30. To ‘close a call’ means—
  • To clinch the sales
  • To abandon the sales
  • To lose the business
  • To annoy the customer
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