Marketing Aptitude MCQ Questions and Answers

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Showing 10 of 41 questions
Q21
Marketing is the combined study of-
  • A Buyer’s behaviour and consumer tasks
  • B Product demand and Product supply
  • C Brand building and Publicity
  • D Sales force abilities and customer responses
Answer: Option A
Q22
Effective Marketing helps in-
  • A Boosting the sales
  • B Boosting the purchases
  • C Boosting the demand and supply
  • D All of these
Answer: Option A
Q23
Market size means-
  • A Size of the sales teams
  • B Size of the company
  • C Scope for profit
  • D Scope for marketing
Answer: Option D
Q24
 Market share means-
  • A Share Market
  • B Sensex
  • C Market changes
  • D Market demands
Answer: Option
Q25
Direct Marketing means-
  • A Face to face marketing
  • B Over the counter marketing
  • C Door to door marketing
  • D All of these
Answer: Option D
Q26
A ‘Lead’ means-
  • A A buyer
  • B A seller
  • C Employee
  • D Employer
Answer: Option B
Q27
DSA means-
  • A District Sales Authority
  • B Direct Selling Agent
  • C Distributor and Sales Agents
  • D Distributor and State Agent
Answer: Option B
Q28
A DSA’s main function is-
  • A To boost customer contacts
  • B To boost emails
  • C To boost telemarketing
  • D All of these
Answer: Option D
Q29
A ‘Prospect’ means-
  • A Company’s Prospectus
  • B Company’s Memorandum of Association
  • C A likely buyer
  • D A likely seller
Answer: Option C
Q30
To ‘close a call’ means-
  • A To clinch the sales
  • B To abandon the sales
  • C To lose the business
  • D To annoy the customer
Answer: Option A

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