General-Marketing Question and Answer
General-Marketing Question and Answer
1. Marketing function includes—
- Designing new products
- Advertisements
- Publicity
- After sales service
2. Lead generation can be resorted to by browsing—
- Telephone directories
- Yellow pages
- Internet sites
- List of existing customers
3. Effective selling skills depend on—
- Effective lead generation
- Sales Call Planning
- Territory Allocation
- Effective communication skills
4. Market Information means—
- Knowledge level of marketing staff
- Information about marketing staff
- Information regarding Share market
- Knowledge of related markets
5. Marketing channels mean—
- Delivery period
- Delivery time
- Delivery outlets
- Delivery place
6. ‘Buyer Resistance’ means—
- Buyer’s interest in the product being sold
- Buyer fighting with the seller
- Buyer’s hesitation in buying the product
- Buyer becoming a seller
7. Marketing is the function of—
- Sales persons
- Production Department
- Planning Department
- Team leaders
8. A DSA means—
- Direct Service Agency
- Direct Selling Agent
- Double Selling Agent
- Distribution Agency
9. Service Marketing is resorted to in—
- All manufacturing companies
- All production houses
- Export units
- Insurance companies and banks
10. Marketing is—
- A skilled person’s job
- A one day function
- A one time act
- Required only when a new product is launched