General-Marketing Question and Answer
General-Marketing Question and Answer
11. Market share refers to—
- Share market prices
- Price fluctuation in the market
- Share issue floated by the company
- Share of wallet
12. Service Marketing is the same as—
- Internet marketing
- Telemarketing
- Internal Marketing
- Relationship Marketing
13. Current Accounts can be freely opened by ………… Find the incorrect answer.
- All NRIs
- All businessmen
- Government departments
- Firms and Companies
14. Buyer Resistance can be overcome by—
- Cordial relation between buyer and seller
- Good negotiation
- Persuasive communication
- Good after sales service
15. Cross-selling is useful for canvassing—
- Current Accounts
- Fixed Deposit Accounts
- Student loans
- Car loans
16. Market segmentation helps to determine—
- Target groups
- Sale price
- Profit levels
- Product life cycle
17. The target group for Car loans is—
- Auto manufacturing companies
- Car dealers
- Taxi drivers
- Car purchasers
18. The best promotional tool in any marketing is—
- e-promotion
- Public Relations
- Viral marketing
- Word of mouth publicity
19. Customisation results in—
- Customer exodus
- Customer retention
- Customer complaints
- All of these
20. The target group for Education Loans is—
- All parents
- All Professors
- All Research Scholars
- All Tutorial Colleges